Guest lectures from research and practice
The Chair of Marketing places great value on the integration of interesting insights from the practice within the studies.
In addition, the inter-university exchange is not only important for the area of research. It has also a high value for the studies.
On the following sites, we have provided an overview about the multifaceted cooperation’s with teaching representatives and guest speakers for you.
Summer term 2019
- Ilaria Carrara Cagni (Siemens AG)
- Prof. Dr. Stephan Henneberg (Queen Mary University of London)
- Dr. Alexander Leischnig (Queen Mary University of London)
- Dr. Uwe Messer (WMF)
Winter term 2018/2019
- Ilaria Carrara Cagni (Siemens AG)
- Dr. Freimut Schröder (Siemens Healthineers)
- Dr. Alexander Leischnig (Queen Mary University of London)
- Prof. Dr. Frank Wimmer
Summer term 2018
- Prof. Dr. Stephan Henneberg, Research Seminar Business-to-Business, 2 SWS, Queen Mary university of London (UK)
- Prof. Dr. Stefanie Scholz, Health Care Marketing, 2 SWS, Wilhelm-Löhe-Hochschule Fürth
- Dr. Birgit Muskat, Knowledge Management in Sales and Marketing, 2 SWS, Deakin University Melbourne (AUS)
- Ilaria Carrara Cagni, Intercultural Account Management, 2 SWS, Siemens AG, München
Winter term 2017/2018
- Ilaria Carrara Cagni, Intercultural Account Management, 2 SWS, Siemens AG, München
- Dr. Freimut Schröder, Nachhaltiges Produktmanagement, 2 SWS, Siemens Healthineers, Erlangen
Winter term 2014/2015
- Prof. Dr. Stephan Henneberg, Knowledge Management in Marketing & Sales, 2 SWS, Queen Mary University of London (UK)
- Prof. Dr. Maureen Morrin, Experiments in Marketing, 1 SWS, Temple University (USA)
- Dr. Freimut Schröder, Nachhaltiges Produktmanagement, 2 SWS, Siemens AG, Healthcare Sector, Erlangen
Summer term 2014
- Prof. Dr. Arch Woodside, Market Research Methods, 1 SWS, Boston College (USA)
- Prof. Dr. Stephan Henneberg, Political Marketing, 2 SWS, Queen Mary university of London (UK)
Winter term 2013/2014
- Prof. Dr. Stephan Henneberg, Political Marketing, 2 SWS, Manchester Business School, Manchester (UK)
- Dr. Nikols Beutin, Sales Management, 2 SWS, J+M Consulting AG, Mannheim
- Dr. Freimut Schröder, Nachhaltiges Produktmanagement, 2 SWS, Siemens AG, Healthcare Sector, Erlangen
- Dr. Kay Möller-Heske, Vertriebsmanagement auf Gesundheitsmärkten, 1 SWS, Novartis, Nürnberg
Summer term 2013
- Prof. Dr. Aaron Ahuvia, Markt- und Konsumpsychologie, University of Michigan (USA), 1 SWS
- Dr. Elmar Haimerl: Marktanalysen und Marketingkonzepte, Konzept & Analyse GmbH, 1 SWS
- Dr. Ronika Chakrabarti, Business-to-Business Marketing & Purchasing, Lancaster University (UK), 1 SWS
Winter term 2012/2013
- Prof. Dr. Stephan Henneberg, Political Marketing, 2 SWS, Manchester Business School, Manchester (UK)
- Dr. Nikolas Beutin, Sales Management, 2 SWS, J+M Consulting AG, Mannheim
- Dr. Freimut Schröder, Produktmanagement und Umwelt, 2 SWS, Siemens AG, Healthcare Sector, Erlangen
- Dr. Kay Möller-Heske, Produktmanagement und Umwelt, 1 SWS, Novartis, Nürnberg
Summer term 2012
- Dr. Elmar Haimerl, Marktanalysen und Marketingkonzepte, 1 SWS, Konzept & Analyse GmbH, Nürnberg
Winter term 2011/2012
- Dr. Nikolas Beutin, Sales Management, 2 SWS, J+MConsulting AG, Mannheim
- Dr. Freimut Schröder, Produktmanagement und Umwelt, 2 SWS, Siemens Healthcare Sector, Erlangen
Summer term 2011
- Dr. Elmar Haimerl, Marktanalysen und Marketingkonzepte, 1 SWS, Konzept & Analyse GmbH, Nürnberg
Winter term 2010/2011
- Dr. Nikolas Beutin: Sales Management, 2 SWH, J+M Consulting AG, Mannheim
- Dr. Freimut Schröder: Marketing and environmental aspects, 2 SWH, Siemens Healthcare Sector, Erlangen
Summer term 2010
- Dr. Elmar Haimerl: market analyses and marketing concepts, Konzept Analyse GmbH, 1 SWH
- Dr. Stefan Schmid: Intercultural communication, University Regensburg , 2 SWH
Winter term 2009/2010
- Dr. Nikolas Beutin: Sales Management, 2 SWH, J+M Consulting AG, Mannheim
- Dr. Freimut Schröder: Marketing and environmental aspects, 2 SWH, Siemens Healthcare Sector, Erlangen
Summer term 2009
- Prof. Dr. M'hamed Merdji: Marketing of Innovations, ESC Montpellier, Workshop
- Dr. Elmar Haimerl: market analyses and marketing concepts, Konzept Analyse GmbH, 1 SWH
- Dr. Stefan Schmid: Intercultural communication, University Regensburg , 2 SWH