University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Team
  9. Former Assistants
  10. Steffen Wölfl

Dr. Steffen Wölfl

Steffen Wölfl, Dr.

Herr Wölfl left our chair in February 2020 and works now for the exito GmbH & Co. KG.

Research interest

  • Business Digitization
  • Organizational Information Processing
  • Consumption psychology
  • Methods of Data analysis

Selection of Publications

  • Wölfl, S., Feste, J., & Peters, L. (2019). "Is Somebody There? Anthropomorphic Website Design and Intention to Purchase from Online Stores," Proceedings of the 25th Americas Conference on Information Systems, Cancun, Mexico.
  • Messer, U., Wölfl, S., & Feste, J. (2019). "On the Role of Facial Width-to-Height Ratio of Humanoid Robots for Human-Robot Interactions," Proceedings of the 27th European Conference on Information Systems, Stockholm, Sweden.
  • Messer, U., Wölfl, S., & Feste, J. (2019). "Creating a Sincere Look: Face Ratios of Brand Mascots Affect Social Categorisation and Trust," Marketing ZfP - Journal of Research and Management (41:2), pp.37-47.
  • Wölfl, S., & Feste, J. (2018). "Do You Trust Me? Facial Width-to-Height Ratio of Website Avatars and Intention to Purchase from Online Store," Proceedings of the 39th International Conference on Information Systems, San Francisco, USA.
  • Wölfl, S., Leischnig, A., Ivens, B., Hein, D. (2018). "From Big Data to Smart Data - Problemfelder der systematischen Nutzung von Daten in Unternehmen," in Becker, W. et al. (Hrsg.): Digitalisierung von Geschäftsmodellen - Strategien, Prozesse, Praxis. Wiesbaden: Springer Gabler.
  • Leischnig, A. Wölfl, S., Ivens, B., & Hein D. (2017). "From Digital Business Strategy to Market Performance: Insights into Key Concepts and Processes," Proceedings of the 38th International Conference on Information Systems, Seoul, South Korea.
  • Wölfl, S. Leischnig, A., Ivens, B., & Hein D. (2017). "Analytics, Innovativeness, and Innovation Performance," Proceedings of the 38th International Conference on Information Systems, Seoul, South Korea.