University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Team
  9. Former Assistants
  10. Peter van Dyck

Peter van Dyck, M.A.

Peter van Dyck, M.A.

Research interest

  • Sponsoringmanagement of public businesses
  • Sportsmarketing
  • Apparative market research

Selection of Publications

Riedmüller, F., van Dyck, P. (2014). "Sport-Sponsoring-Engagements öffentlicher Unternehmen," Sciamus - Sport und Management, 2014(4), pp. 28-41.

Ivens, B.S., Riedmüller, F., Van Dyck, P. (2020), Success factors in managing the sponsor–sponsee relationship—A fuzzy-set qualitative comparative analysis for state-owned enterprises in Germany, International Journal of Sports Marketing and Sponsorship, forthcoming. 10.1108/IJSMS-09-2019-0102

Riedmüller, F., Ivens, B.S., Van Dyck, P. (2020), Sponsorship Research Over Three Decades: A Bibliometric Citation Analysis, Academic Journal of International Economics and Management Research, 1(1), 24-32.