Dr. Uwe Messer

Mr. Messer left our chair in December 2016 and curently works as a professor at the Universität der Bundeswehr München.

Forschungsinteressen

• Konsumentenverhaltensforschung
• Sozial- und evolutionspsychologische Fragestellungen im Marketing
• Methoden der Datenanalyse

Ausgewählte Publikationen

• Messer, U., Leischnig, A., & Distler, E. (2017). "Every Crowd Has a Silver Lining: Threat Unleashes the Positive Aspects of Social Density," Association for Consumer Research Conference.
• Messer, U., Hein, D., Wölfl, S., & Leischnig, A. (2016). "White and Clean: How Disease Avoidance Affects Color Preferences," Association for Consumer Research Conference.