Healthcare Marketing

Current research cooperation for Health Care Marketing

Initiative "Ich beim Arzt"

Our publications in the field of Health Care Marketing

Some of the publications are available in our Working Paper Series.

Scientific Textbooks and Manuals

Essentials of Health Care Marketing

Europäisches Pharmamarketing

Health Care Marketing - Tools and Techniques

Pharmabetriebslehre

Pharmamarketing: Ein Leitfaden für die tägliche Praxis

Pharma-Marketing: Gesundheitsökonomische Aspekte einer innovativen Industrie

Strategic Marketing for Health Care Organizations

Journals

Health Marketing Quarterly

International Journal of Pharmaceutical and Health Care Marketing

Marketing Health Services (formerly the Journal of Health Care Marketing)

Pharma-Marketing Journal

Organisations & Institutions

Society for Healthcare Strategy & Market Development