University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Research
  9. Doctorate

Doctorates

At the chair, it is possible in principle to do a doctorate - internal as well as external. The requirements* in both cases are a relevant degree (BWL, IBWL, EW, also psychology, sociology, etc., if applicable), interest in empirical research (this typically requires a found knowledge of multivariate analysis methods) and the ability for independent scientific work. Prof. Ivens informs about current capacity on request. As a well-grounded mentoring to every dissertation project postulates a comprehensive support through the primary supervisor, capacity is limited.

Current Dissertations (working title)

  • Distler, Elisabeth: Organisation
  • Eichner, Andreas: Innovations- und Adoptionsforschung
  • Feste, Jasmin: Key Account Management.
  • Hein, Daniel: Digitalisierung und Customer Relationship Management
  • Ince, Cafer: Szenario-Analysen.
  • Kurscheidt, Lisa: Organisational branding.
  • Peters, Leonore: Key Account Management.
  • Schmidt, Nikolaij: Key Account Manager.
  • Smetana, Ann-Katrin: Langzeitprognosen
  • van Dyck, Peter: Sponsoringmanagement
  • Ziemer, Michael: Price extension

Completed Dissertations (Supervisor Prof. Ivens)

  1.  Güse, Katharina (2011), Brand personalities and consumer-brand relationships as elements of successful brand management, University of Bamberg.
  2. Ott, Christoph (2011): The evolution of relational norms in business relationships, Université de Lausanne.
  3. Schradi, Philipp (2012): Die Organisation des Preismanagements, University of Bamberg.
  4. Kammerlander, Nadine (2012): Organizational Adaptation to Discontinuous Technological Change: The Effects of Family Influence and Organizational Identity: A Conceptual and Qualitative Empirical Study, University of Bamberg.
  5. Kaiser, Thomas (2013): Eine empirische Untersuchung der langfristigen Absatzwirkung von Direct-Mail-Coupons als Instrument der Verkaufsförderung im Lebensmitteleinzelhandel, University of Bamberg.
  6. Hustert, Frank (2013): Auswirkungen einer Vertriebswegeänderung aus Herstellersicht - Theoretische Grundlagen und eine quasi-experimentelle Studie.
  7. Hillebrandt, Isabelle (2013): Dimensions of Employer Brands.
  8. Rauschnabel, Philipp (2014): The Psychology of Brands: Empirical Investigations Through the Lens of Social and Cognitive Theories.
  9. Göddertz, Silke (2014): Gender Diversity als Einflussgröße auf Zielgrößen des Employer Brandings.
  10. Dangelmayer, Andreas (2015): Kundenerwartungen an diskontinuierliche Innovationen.
  11. Scholz, Stefanie (2015): Customer Empowerment in Health Care Markets. A Multi-Method Analysis with a Focus on Elderly Patients.
  12. Horn, Christian (2015): Virtuelle Aktienmärkte in der betriebswirtschaftlichen Anwendung - Eine empirische Analyse.
  13. Aggarwal, Nivedita (2015): Innovation Landscape in Developed and Developing Markets: A Conceptual and Empirical Study on Technology Convergence and Low Cost Innovations.
  14. Niersbach, Barbara (2016): The internal key account management activities of supplier firms: Conceptual considerations and empirical analyses.

Completed Dissertations (Co-supervisor/External Examiner/Jury President Prof. Ivens)

  • Perrinjacquet, Amandine (2007), The Value/Personality – Attitude – Behavior Hierarchy and ist Impact on Individual Performance in the Context of Market Orientation - Université de Lausanne (CH)
  • Kocher, Bruno (2008), When Does a change in Brand Name - Logo Consistency Affect Brand Attitudes? An Investigation of Moderating Effects - Université de Lausanne (CH)
  • Van der Vijver, Mark (2009), Collaboration in Buyer - Supplier Relationships - University of Tilburg (NL)
  • Jiang, Zhizhong (2009), Exploring the Roles of Trust, Reliance and Commitment in Business Relationships - Manchester Business School, University of Manchester (UK)
  • Lalos, Marco (2009), Consumer Attitudes Toward Personal Data Collection Practices Perceived To Be Insidious: The Intrusiveness – Privacy Dyad - Université de Lausanne (CH)
  • Moinat, Vivien (2011), Branding for tourist destinations, Université de Lausanne (CH).
  • Shan, Jialu (2012), Three essays on international business and accounting, Université de Lausanne (CH).
  • Stolze, Sophie (2013), The licensee's decision for or against contracts, Technische University of Berlin.
  • Forkman, Sebastian (2013), Change in Business Relationships, Manchester Business School, University of Manchester (UK).
  • Walther, Matthias (2013), Careers upon repatriation: Comparing the re-entry into German and French Labor Markets based on Bourdieu's Theory of Practice, Université Lyon III & Universität Bamberg (Co-tutelle).
  • Zupancic, Dirk (2014), Vertriebs- und Key Account-Management, Hochschule St. Gallen (CH), Habilitationsverfahren.
  • Francescucci, Anthony (2014), Understanding the role of inter-firm market orientation in the market orientation-performance relationship, Manchester Business School, University of Manchester (UK).
  • Durst, Sebastian (2010), Strategische Lieferantenentwicklung: Rahmenbedingungen, Optionen und Auswirkungen auf Abnehmer und Lieferant - University of Bamberg.

* Formally the faculty´s doctorate regulations regulate the requirements.