Registration for courses in the summer semester 2025
Dear students,
the registration for courses in the summer semester 2025 is possible from 01.03.2025 (12pm, noon). Please register for the desired courses in FlexNow in the period 01.03 - 16.04 (12pm, noon).
Starting this summer semester, we are also offering two new Master's modules in English:
- Seminar: Sustainability at the Bottom of the Pyramid
Topics: The course explores marketing strategies for the bottom-of-the-pyramid (BoP) market, focusing on understanding the needs and challenges of low-income consumers in underdeveloped regions. Key topics such as market potential, innovative business models, affordability, accessibility and the role of social impact in sustainable marketing will be addressed.
- Seminar: Corporate Responsibility and Product Management
Topics: The course explores how sustainability initiatives impact corporate strategy. Various aspects of sustainability will be examined using different theoretical frameworks to define what makes a product truly sustainable and how companies can use sustainability as a competitive advantage.
A dedicated virtual campuswith detailed information is available and offers a comprehensive overview of our courses.
Please also note that the course “Nachhaltigkeit und Verantwortung im Management” will be exclusively taught in English from this semester onwards and has a new name: “Sustainability and Responsibility in Management”.
We are also pleased to inform you that our German seminar: “Aktuelle Themen in Vertrieb und Marketing” will be returning this semester with the topic: “XR - Augmented and Virtual Reality”.
FlexNow enrollment does not necessarily mean that you can participate in the course. The main criterion for admission is the progress of your studies and your subject. The order of registration does not matter.
We wish you a relaxing semester break!
Your team at the Chair of Sales and Marketing