University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Innovation Management

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Innovation Management
  8. Team
  9. Research Assistants
  10. Bettina Mayr

Member of Staff

Bettina Mayr, M.Sc. 

Consultation hour: Please schedule an appointment via mail including a brief description of your concern.

Room: Kä7/00.18

Telephone: +49 - (0)951 - 863 - 3620

Email: bettina.mayr(at)uni-bamberg.de

Courses

  • Grundlagen des Innovationsmanagements (SS, WS; Bachelor)
  • Innovationsorientierte Unternehmensführung (WS; Bachelor)
  • Wissensmanagement (SS; Bachelor)

Research interest

  • Exploration & Exploitation (Ambidexterity)
  • Corporate Entrepreneurship & Startups
  • Mittelstand/SMEs

Publications

Mayr, B. (2024), Go green or go digital? A set-theoretic perspective of innovation strategy. European QCA Conference, Tilburg, Netherlands. 

Mayr, B. (2024). CEO individual entrepreneurial orientation and innovation strategy: A configurational anaylsis of entrepreneurial behavior, 40th EGOS Colloquium, Milan, Italy.

Mayr, B. & Fliaster, A. (2023). Incumbent companies and corporate startups: Strategic relationships and cultural impacts", 6th Industrial Marketing Management Summit, Bamberg, Germany.

Background

Since 2018Research Assistant at the Chair of Innovationmanagement at the Otto-Friedrich-Universität Bamberg (Germany)
2016-2017M.Sc. Innovation and Technology Management at the University of Bath (UK)
2016Internship BMW AG (Munich, Germany)
2015-2016Internship Grob Machine Tools (Dalian, China)
2014Internship Grob Werke GmbH & Co. KG (Mindelheim, Germany)
2013-2014Erasmus (Full Academic Year) at University of Warwick (Coventry, UK)
2011-2014B.Sc. Internationale Betriebswirtschaftslehre at the Otto-Friedrich-Universität Bamberg (Germany)
2011Abitur at Simpert-Kraemer-Gymnasium, Krumbach