ARTIMIS – Understanding Social Media Users’ Perception of AI-Generated Misinformation

Through facilitating information research and text generation, generative AI could be an assistance in the dissemination of information. However, its ability to easily and quickly generate persuasive misinformation could also become a threat, creating unprecedented public confusion.

Despite misinformation research gaining considerable attention, at this point, most of it focuses on solutions detecting or debunking misinformation and neglects misinformation prevention techniques. Hence, this research project aims to make users more resistant and resilient to generative AI misinformation, preventing its effects from the outset.

In Collaboration with the University of Melbourne, the researchers from the University of Bamberg aim to generate a deeper understanding of generative AI misinformation to assess its impact and effects on the individual user, guiding the development and deployment of generative AI in broader society. After all, the research project intends to guide authorities and organisations in identifying different types of generative AI misinformation, understanding how social media users perceive it, and increasing their resistance and resilience to it.

Project duration: 01.01.2024 – 31.12.2025
Contact: Marie Langer