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Fakultät Sozial- und Wirtschaftswissenschaften

Vertrieb und Marketing

  1.  Otto-Friedrich-Universität Bamberg
  2. Fakultäten
  3. Sozial- und Wirtschaftswissenschaften
  4. Fächer und Institute
  5. Betriebswirtschaftslehre
  6. Lehrstühle/Professuren
  7. Vertrieb und Marketing
  8. News Marketing
  9. Zahlreiche neue Publikationen der Area Marketing
- Prof. Björn Ivens

Zahlreiche neue Publikationen der Area Marketing

In den letzten Monaten sind eine Reihe von Artikeln, die Forschungsergebnisse der Area Marketing der Otto-Friedrich-Universität berichten, in führenden internationalen Fachzeitschriften zur Publikation angenommen worden:

  • Vöster, J., Ivens, B.S., Leischnig, A. (2016), Partitioned Pricing: Review of the Literature and Directions for Future Research, Review of Managerial Science, online first publication available.
  • Burkert, M., Ivens, B.S., Henneberg, S., Schradi, P. (2016), Organizing for Value Appropriation: Configurations and Performance Outcomes of Price Management, Industrial Marketing Management, forthcoming.
  • Ivens, B.S., Pardo, C., Leischnig, A., Niersbach, B. (2016), Supplier firms’ key account management capability: A two-level theoretical foundation, Industrial Marketing Management, conditionally accepted.
  • Paulssen, M., Leischnig, A., Ivens, B.S., Birk, M. (2016), Relational Norms in Customer-Company Relationships: Net and Configurational Effects, Journal of Business Research, forthcoming.
  • Kasper-Brauer, K., & Leischnig, A. (2016). Yes, we can! A fuzzy-set analysis of challenges, skills, and enjoyment of work. Journal of Business Research, forthcoming.
  • Hillebrandt, I., Ivens, B.S., Molloy, J., Oppelt, H., Rauschnabel, P.A. (2016). Measuring and Managing Organizations’ Social Media Climate: The Social Media Climate Index (SOMECLIX), International Journal of Technology Marketing, forthcoming.
  • Ivens, B.S., Pardo, C., Niersbach, B., Leischnig, A. (2016), Firm-internal key account management networks: Framework, case study, avenues for future research, Industrial Marketing Management, forthcoming.
  • Rauschnabel, P.A., Kammerlander, N., Ivens, B.S. (2016), Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crisis, Journal of Marketing Theory & Practice, forthcoming.
  • Leischnig, A., Henneberg, S., & Thornton, S. (2016).Net versus combinatory effects of firm and industry antecedents of sales growth. Journal of Business Research, 69 (9), 3576-3583.
  • Leischnig, A., & Kasper-Brauer, K. (2016). How to sell in diverse markets? A two-level approach to industry factors and selling factors for explaining firm profitability. Journal of Business Research, 69 (4), 1307-1313.
  • Rauschnabel, P.A., Krey, N., Babin, B.J., Ivens, B.S. (2016), Brand Management in Higher Education: The University Brand Personality Scale, Journal of Business Research, 69(8), 3077-3086.
  • Ivens, B.S.; Pardo, C. (2016), Managerial Implications of Research on Inter-organizational Interfaces: The Case of Key Account Management, The IMP Journal – Industrial Marketing & Purchasing, 10(1), 25-49.
  • Brech, F, Vander Schee, B.A., Rauschnabel, P.A., .Messer, U., Ivens, B.S. (2016). Engaging Fans and the Community: Examining Factors Related to Interaction with Institutions of Higher Education, Journal of Marketing for Higher Education, forthcoming.
  • Leischnig, A., & Kasper-Brauer, K. (2015). Employee adaptive behavior in service enactments. Journal of Business Research  68(2), 273-280.
  • Messer, U., & Leischnig, A. (2015). Spatial Crowding in onlinebasierten Handels-umgebungen. Marketing ZFP - Journal of Research and Management, 37(1), 14-23.
  • Leischnig, A., Ivens, B.S., Henneberg, S. (2015), When Stress Frustrates & When It Does Not: Configural Models of Frustrated versus Mellow Salespeople, Psychology & Marketing, 32 (11), 1098-1114.
  • Ivens, B.S.; Niersbach, B.; Pardo, C. (2015), Key Account Management: Selling? Or Providing Services? … Or Both?, Marketing Review St. Gallen, 32 (6), forthcoming.
  • Ivens, B.S., Leischnig, A., Müller, B., Valta, K. (2015), On the role of brand stereotypes in shaping consumer response toward brands: An empirical examination of direct and mediating effects of warmth and competence, Psychology & Marketing, 32 (8), 808-820.
  • Rauschnabel, P.A., Herz, M., Schlegelmilch, B., Ivens, B. (2015), Brands and religious labels: A spillover perspective, Journal of Marketing Management, forthcoming, 1-25.
  • Rauschnabel, P.A., Brem, A., Ivens, B.S. (2015), Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adaption of Google Glass, Computers in Human Behavior, 49, 635-647.  
  • Ivens, B.S., Pardo, C. (2015), Fragmentierung von Marketing- und Vertriebseinheiten: Sicherung von Effektivität und Effizienz durch Alignment, Marketing Review St. Gallen, 32 (5), 52-59.
  • Horn, C.F., Ohneberg, M., Ivens, B.S., Brem, A. (2015), Prediction Markets – A literature review 2014 following Tziralis and Tatsiopoulos, Journal of Prediction Markets, 8 (2), 89-126.

Zudem wurden ca. 40 Konferenzbeiträge auf internationalen Fachtagungen zur Präsentation angenommen, u.a. bei folgenden Conferences:

  • Global Marketing Conference - GAMMA, Hong Kong, July 21st – 24th 2016.
  • 29th Annual Conference of the Industrial Marketing & Purchasing Group, Posnan (Poland), August 2016.
  • 2016 Oxford Conference on Professional Service Firms, Merton College / Said Business School, Oxford, July 11th & 12th 2016.
  • Association for Consumer Research (ACR) Conference, October 27-30, 2016, Berlin.
  • SCP Summer Conference  August 4-7, 2016, Denver/USA.
  • 2016 European Conference on Information Systems (ECIS), June 12-15, Istanbul/Turkey.
  • EURAM Conference, June 1-4, Paris/France.
  • GIKA Conference  March 20-23, 2016, Valencia/Spain.
  • AMA Winter Marketing Academic Conference, February 26-28, 2016, Las Vegas/USA.
  • Global Marketing (GAMMA) Conference, July 21-24, 2016, Hong Kong.
  • Digital Enterprise Computing Conference 2016, Böblingen (Germany), June 14th & 15th 2016.
  • AMA Summer Marketing Educators’ Conference, Chicago (IL), August 14th to 16th 2015.
  • 28th Annual Conference of the Industrial Marketing & Purchasing Group, Kolding, DK, 25th – 29th August 2015.
  • 7th BMM Conference, London (UK), July 2-4, 2015.
  • 44th European Marketing Association Conference, Leuven, Belgium, May 26-29, 2015.
  • Proceedings of the GIKA Conference, July 13-16, 2015, Valencia/Spain.
  • Proceedings of the GEIM Conference, July 30/31, 2015, Taipeh/Taiwan.
  • Marketing Management Association Spring Conference, Chicago, March 25-27, 2015.
  • 22nd Innovation & Product Management Conference, Copenhagen, June 14-16, 2015.
  • AMA Winter Marketing Educators Conference, San Antonio, Texas, February 13-15, 2015.
  • International Competitive Management Conference, Copenhagen, January 19-20, 2015.

Weitere Publikationen in Transferzeitschriften oder sonstigen Medien umfassen u.a.:

  • Ivens, B.S. (2015), Wertschöpfung in Netzwerken optimieren, Sales Management Review.
  • Diller, H. & Ivens, B.S. (2016). Kundenbindung durch Preispolitik, in: Bruhn, M. & Homburg, C. (Hrsg.), Handbuch Kundebbindungsmanagement – Strategien und Instrumente für ein erfolgreiches CRM, Wiesbaden : Springer Gabler.
  • Ivens, B., & Leischnig, A. (2016). Geschäftsbeziehungen in Business-to-Business-Märkten. In: Eckert, S., Traunitz, G.: Internationales Management und die Grundlage des Kapitalismus, Berlin, Springer, 179-198.
  • Ivens, B., & Leischnig, A. (2015). Interaktionen in Geschäftsbeziehungen. In: Voeth, M.; Backhaus, K.: Handbuch Business-to-Business-Marketing, 2. Aufl., Wiesbaden, 55-72.
  • Leischnig, A., & Messer U. (2015). Voraussetzungen interaktiver Wertschöpfung – Zur Bedeutung kundenseitiger Präferenzklarheit für individuelle Leistungsgestaltung. In: Bruhn, M., & Hadwich, K. (Hrsg.): Interaktive Wertschöpfung durch Dienstleistungen. Forum Dienstleistungsmanagement, Wiesbaden, 193-209.
  • Rauschnabel, P.A., Ivens, B.S., Ahuvia, A., Leischnig, A. (2015), The Personality of Brand Lovers: An Examination in Fashion Branding, in: Fetscherin, M., Heilmann, T. (eds.): Consumer Brand Relationships: Meaning, Measuring, Managing, Palgrave Macmillan.
  • Ivens, B.S., Rauschnabel, P.A., Leischnig, A. (2015), Social Media in B2B-Unternehmen – Einsatzpotentiale in Marketing und Vertrieb, in: Binckebanck, L. & Elste, R. (ed.), Digitalisierung im Vertrieb, 413-436.
  • Ivens, B.S., Stemmermann, K., Leischnig, A. (2015), Preiscontrolling: Ansätze zur Stärkung des Preismanagements, in: Becker, W., Ullrich, P. (eds.), Praxishandbuch Controlling, Berlin : Spinger, 181-197.
  • Ivens, B.S., Leischnig, A. (2015), Verkaufscontrolling: Analyse der Wirkungen der persönlichen Kommunikation, in: Bruhn, M., Esch, F.-R., Langner, T. (eds.), Handbuch der Kommunikation, Berlin : Springer, 539-553.
  • Ivens, B.S. (2015), Kommentar zur Fallstudie „Gute Geschäfte oder Gutes Gewissen“, Harvard Business Manager, 03/2015, www.harvardbusinessmanager.de/heft/d-131732998.html.
  • Hillebrandt, I., Rauschnabel, P., Hartmann, C., Ivens, B.S. (2015): Kununu & Co. – Fluch oder Segen?, Personalmagazin, 04/2015, 38-40.
  • Kaiser, C., Frey, L., Ivens, B.S. (2016). What photos reveal: Recognizing consumer brand relationships from social media photos. GfK Verein Working Paper Series, No.2.