Lehrveranstaltungen im Wintersemester 2019/20
| Module | Language | Prüfungsform | Method of examination |
|---|---|---|---|
Bachelor | |||
| Customer Management | English | Klausur (60min) | Exam (60min) |
| Introduction to Marketing Intelligence | English | Klausur (60min) | Exam (60min) |
| Global Marketing | English | Referat (25min), written presentation summary (ca. 4 Seiten) und Klausur (60min) | Presentation (25min), written presentation summary (approx. 4 pages), and exam (60min) |
| Business-to-Business-Märkte und -Marketing | German | Business-to-Business-Märkte: Klausur (60min) Industriegütermarketing Klausur (90min) | Business-to-Business-Markets: Exam (60min) Industrial Goods Marketing: Exam (90min) |
Master | |||
| Business-to-Business Marketing & Purchasing | English | Klausur (60min) | Exam (60min) |
| Research Seminar International Marketing | German | Referat mit schriftl. Hausarbeit | Presentation and written seminar paper |
| Nachhaltigkeit in Vertrieb und Marketing | German | Klausur (60min) | Exam (60min) |
| Brand Management Erasmus/exchange students only | English | Referat (20 min) mit Portfolio | Presentation (20min) and portfolio |
| Brand Management Uni Bamberg students only | German | Klausur (60min) | Exam (60min) |
| Intercultural Challenges in Customer and Account Management | English | Klausur (90min) | Exam (90min) |